This is Perekrestok Club.
Perekrestok Club.
Club.
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To promote the brand, we have gathered the Perek music group, and released the debut EP album DACHA comprised of disco-style and pop sounds. The tracks became available for listening on all streaming platforms (Apple Music, VK Music, Yandex Music, Spotify etc.), and were dedicated to countryside holidays, family, summer and Perekrestok.
For each of the 6 tracks included in the EP, we shot music videos in the nostalgic 90s style with the motives of recognizable touching realities: red Zhiguli car, colorful clothes, poor graphics, flying fonts and intrusive artsy transitions in editing.

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The aim of the project is to create a viral that encompasses a broad target audience from 15 to 45 years and reveals the benefits of Perekrestok: a wide delivery area, groceries' freshness and a developed loyalty program.
Achieved results:
– 3 million views,
– 72 media publications,
– 40k playbacks,
– 3 million rubles in PR-value.
The aim of the project is to create a viral that encompasses a broad target audience from 15 to 45 years and reveals the benefits of Perekrestok: a wide delivery area, groceries' freshness and a developed loyalty
Achieved results:
– 3 million views,
– 72 media publications,
– 40k playbacks,
– 3 million rubles in PR-value.
Two randomly selected music videos.
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Courier Academy first. Now, music album.
What's next Perekrestok?
TJournal
Lo-fi beats caress the ears of a beloved customer, lyrics talk about products and offers.
Of course, Perekrestok ad is interwoven into the lyrics. But it turned out so bad, it’s even good!
The content of the retailer was also noticed by those who usually do not notice ads.